About Us
CONNECTING PUBLISHERS TO THE CLASSROOM ECOSYSTEM
Leading educational publishers choose C2C to seamlessly deliver their curriculum to the nation's largest school districts. C2C bridges the gap between publishers and district infrastructure, enabling curriculum to integrate instantly with existing student information systems, learning management tools, and assessment frameworks.
Publishers benefit from comprehensive analytics that track how teachers and students engage with their content, providing valuable insights to optimize educational materials. C2C’s flexibility allows their curriculum to be deployed effectively whether in traditional classroom settings or personalized learning environments.
By serving as the connection point between educational publishers and district technology ecosystems, C2C offers a streamlined experience that helps curriculum reach students exactly where and how they learn best.
What Makes Us Unique
WHY CHOOSE C2C
Prebuilt Integrations
Pre-built integrations ensure you’re school-ready from the start, saving you time and money.
Decades of Experience
Unmatched education and engineering experience in schools and education providers here in the US.
Shared Success Model
Our employees know that the success of C2C comes from our clients being successful in the marketplace.
Educational and Business Acumen
Deep understanding of how to balance both business and educational requirements.
Our History
AN UNWAVERING COMMITMENT TO A HIGHER STANDARD IN EDUCATIONAL LEARNING.
C2C has its roots in the rich experience of EdTech veterans. The company's journey began with the founding of EvoText in 2012, by Dr. Johanna Wetmore and Christopher Robert.
Dr. Wetmore is an educator and educational publishing and edtech veteran with over two decades of industry experience. After her time as a classroom teacher, she began her career in educational publishing as a curriculum alignment specialist working to correlate and leverage standards alignment data at Pearson Prentice Hall. So began her focus on improving the use of standards within curriculum and how it can improve educational outcomes. She was a founding member of the i-Ready® Diagnostic & Instruction product for Curriculum Associates before joining forces with Mr. Robert, already an Edtech veteran having lead engineering teams that contributed to notable products like Scholastic's Read 180® and Follett's Aspen® System.
Together, they assembled a team of fellow Edtech veterans, including engineers, product developers, designers, QA specialists, and instructional designers. For seven years, EvoText focused on custom development and consulting for prominent names in educational publishing and technology.
In 2019, leveraging their extensive experience and insights into the educational publishing market, the team embarked on building a platform that would streamline the development and delivery process for educational publishers. This vision gave birth to Content2Classroom (C2C), which was launched in 2020.
In 2019, leveraging their extensive experience and insights into the educational publishing market, the team embarked on building a platform that would streamline the development and delivery process for educational publishers. This vision gave birth to Content2Classroom (C2C), which was launched in 2020.
C2C quickly gained traction in the market. Within just four years of its launch, C2C was helping educational publishers deliver their curriculum solutions to more than 60% of districts in the United States, serving over 7 million students directly.
A significant milestone in the company's history came in November 2022 when co-founders Dr. Wetmore and Mr. Robert sold a majority stake in EvoText to a consortium of investors. This move was aimed at accelerating the company's already impressive growth. Despite this change in ownership, EvoText retained its original team of founders, engineers, product designers, and other key personnel. This continuity ensured that the expertise and vision that built C2C remained intact, while the new investment provided resources to drive further expansion and innovation.
Today, C2C stands as a comprehensive solution for educational publishers, offering tools for curriculum development, standards alignment, interactive content creation, and data-rich analytics. The platform's success is rooted in its deep understanding of the K-12 US Educational Market and its focus on maximizing both Return on Investment (ROI) and Return on Education (ROE) for its clients.
As C2C continues to evolve, it remains committed to its mission of empowering educational publishers to deliver high-quality, standards-aligned content efficiently and effectively. With its robust feature set, industry partnerships, and a team of experienced professionals, Content2Classroom is well-positioned to shape the future of educational publishing and technology.