Meet our leadership team
We’re experienced educational technology product makers who have helped create many of the most well-known K-12 technology products. We believe if technology isn’t making your job better, it’s just getting in the way. That’s why we take a thoughtful approach to applying technology, always keeping in mind the daily challenges of publishers and educators— including comfort with technology, content creation, complex integration issues and more. The C2C team has developed several award-winning eLearning products for publishers through its parent company, EvoText, a certified Women-owned software business started in March 2012.
Co-Founder & Chief Executive Officer
A former classroom teacher, curriculum developer, correlations specialist, K-12 product editor, and print and digital product developer for Pearson and Curriculum Associates (i-Ready), Dr. Wetmore currently serves as Chief Executive Officer and Co-Founder for EvoText, an award-winning educational software development house. Her team at EvoText has built systems worth $100+ million dollars of revenue for satisfied educational publishing customers across the industry including College Board, Larson Texts, 2U, and Carnegie, to name a few. Johanna completed her Doctorate in Education at Vanderbilt University’s Peabody College in the spring of 2021. She also holds an Ed.M. in International Education Development from Boston University and a B.A. in English and Political Science from the University of Michigan. In 2016, Johanna was named to the exclusive AAP list of promising education professionals who are “On the Rise” and demonstrate remarkable leadership and innovation in the education resource industry. She has been named CEO of the Year – Startup by the Software Information Industry Association (SIIA) for 2017 and the EdTech Digest Leader Setting a Trend for 2018.
Co-Founder & Chief Operating Officer
Chris has worked in educational technology for almost 20 years. At Follett (formerly Interactive Constructs), he helped develop the Lycea platform, which is still used at Harcourt/Riverdeep, Pearson, Scholastic, Curriculum Associates, and Triumph—serving millions of students. After Follett, Chris joined Curriculum Associates as the Director of Product technologies, where he managed a project to create a cutting-edge interactive educational product (i-Ready), lead the charge in re-designing and engineering the company’s e-commerce website, and developed the company’s first Content Management System. Chris then brought his expertise to Digitas, where he expanded the business with existing clients by presenting new technology ideas, strategies and capabilities. In 2012, he used his wealth of experience and entrepreneurial spirit to start EvoText with Johanna Wetmore to address the shortfalls he saw in educational software and “solve as many of the digital classroom and eLearning content problems as we can.” Since then, the company has grown tenfold and the products EvoText has created for clients are used by more than 8 million educators and students. Chris holds Bachelor’s degrees in Mechanical Engineering and English from the University of Massachusetts.
Chief Technology Officer
A seasoned software architect, Brendan has designed, built, and maintained platform-level systems in both education and publishing since the early 2000s. He was a key developer on Scholastic’s Read180 platform and built an in-house enterprise publishing system for RR Donnelley. Brendan currently serves as Chief Technology Officer of EvoText where his teams have built large-scale systems for the College Board, BigIdeas Math, 2U, and several others.
Chief Financial Officer
Maureen is responsible for financial reporting and analysis, cash forecasting and management of business operations. Maureen has more than 20 years of financial leadership experience. Prior to EvoText, she spent over 15 years as Principal for her own accounting consultancy firm, maintaining the financials for business clients in the banking, insurance, educational, software, and entrepreneurial sectors. She served for two years as Corporator for Belmont Savings Bank (BLMT : NASDAQ), transitioning to her current role as a member of the BSB advisory board. Maureen brings a unique perspective to her role from an educational standpoint, having served for three years as Treasurer, and continuing her role as financial consultant to CNS, a community nursery school in her hometown of Lexington. She spent a semester studying abroad at SAIIE in Seville, Spain, and received her Bachelor of Science in Finance from Carroll School of Management, Boston College.
Director of Human Resources & Professional Development
With backgrounds in both Human Resources and teaching, Meg has carried her unique experience with her to the EvoText team. She oversees the Human Resource functions for EvoText, including all health and ancillary benefits, employee relations, and supporting the executive team. She received her BA in International Studies and Political Science with a minor in History from Stonehill College. Meg also holds a Master of Public Administration from Suffolk University and a Master of Arts in History as well as her teaching licensure from Salem State University.
Vice President of Product Development
Annette brings 20 years of educational publishing and technology experience to the EvoText team. She began her career at Holt, Rinehart and Winston and held several leadership roles as the company was acquired by Harcourt and eventually became Houghton Mifflin Harcourt. She has led teams in charge of application development, publishing applications and tools, content development (digital and print), support and training. An expert in facilitating user adoption of software solutions, implementation of comprehensive training and support, contracts management and negotiation, as well as application and process development, Annette has most recently served as an independent consultant for several educational technology companies. She holds a Bachelor’s degree in English from Western Illinois University.